The 30-Day Sales System Work Agreement

Mike L. Murphy | MikeLMurphy.com

Between 308 Publishing Inc. ("Provider"), providing services under the Mike L. Murphy brand, and the undersigned Client. Together, the "Parties."

Effective Date: the recorded acceptance timestamp in the consent record.

This Agreement covers The 30-Day Sales System at $8,000 USD once and the automatically renewing $500 USD/month continuation service beginning 30 days after paid enrollment. Month 1 includes three one-hour working Sprints and one short tech setup call. Schedule A defines Month 1 deliverables; Schedule B defines the full website and call funnel build in Months 2–4 and the ongoing service. The paid invoice and enrollment confirmation must match this agreement. Additional scope or fees require written agreement.

Summary for convenience

This summary is non-binding. The numbered sections and Schedules A and B control.

Sample first: The free 15-minute quick chat is separate. Sprint 1 is the first of three one-hour working Sprints. No fee is charged before or during Sprint 1. At its end, Client may decline with no payment or continuing obligation, or proceed and pay the $8,000 setup fee.

Month 1: Three one-hour working Sprints plus one short tech setup call, all within the first 30 days, subject to the Client cooperation and delay provisions below. Provider researches, writes, designs and organizes between calls. At Sprint 3, Provider delivers the homepage design, copy, sales materials, Content Coach and expertise files. The tech setup call connects the AI exec assistant to Client’s Claude. The three hours refer only to the working Sprints, not total Client time; the tech setup call, preparation, review and supplying materials are additional.

Automatic continuation: Paying the setup fee enrolls Client in ongoing support at $500/month, first charged 30 days after paid enrollment and monthly thereafter until canceled. Cancellation requires 30 calendar days’ written notice emailed to [email protected]. Billing and service continue during the notice period; renewals falling before the cancellation date remain payable in full, without prorated refunds. At cancellation, Provider supplies the completed paid-for site files as a ZIP; Client must download and save them and arrange its replacement site without Provider. There is no minimum subscription term and no contractual refund option after payment.

Monthly continuation service: $500/month covers the full website and call funnel build in Months 2–4, up to ten pages combined; agreed website and AI exec assistant hosting; call and email feeds; a Monday brief; a monthly competitor note; routine maintenance; and in-scope changes requested through a simple form. The feeds and Monday brief start in Months 2–4. Provider processes requests, Client approves the proposed changes, and Provider publishes or applies them. The monthly service includes no calls, direct WhatsApp access to Mike, unlimited development or bespoke strategy work. Strategy calls and new work outside scope are quoted separately.

Client responsibilities: Sprint inputs and reviews within three Business Days; website/funnel feedback within five Business Days. Late website feedback pushes delivery without a separate delay fee, while monthly subscription billing continues. Third-party fees are Client’s responsibility; two in-scope revision rounds per major deliverable are included.

Ownership and publicity: Client owns paid-for final custom deliverables; Provider retains underlying methods and frameworks. Provider may describe non-confidential work using Client’s first name and last initial. Likeness, images and video clips require separate written consent and approval of the exact asset.

0 Definitions

a. Deliverables means the work products listed in Schedules A and B.

b. Services means The 30-Day Sales System and ongoing support described in this Agreement. A working Sprint is one of the three approximately 60-minute working calls, not the entire engagement. The separate tech setup call connects the AI exec assistant to Client’s Claude.

c. Business Day means Monday through Friday, excluding U.S. federal holidays.

d. Enrollment Date means the date Client affirmatively agrees to proceed at the end of Sprint 1 and pays the setup fee. Attending Sprint 1 alone does not constitute paid enrollment or recurring payment authorization.

e. Month 1 begins on the Enrollment Date and ends immediately before the first subscription charge, 30 days later. Month 2 begins on that first charge date. Each subsequent service month begins on the next monthly billing anniversary; when that day does not exist, the last day of the month applies. Month numbers refer to this schedule, not calendar months.

1 Services

Provider will perform three approximately 60-minute working Sprints and one short tech setup call under Schedule A. The separate free 15-minute quick chat is not a working Sprint. Sprint 1 is a working sample and the first of the three working Sprints for a Client who proceeds; it is not an additional fourth working Sprint. The tech setup call is the separate fourth call in the paid setup.

No fee is collected before or during Sprint 1. At its end, Client may decline to proceed without paying. If Client proceeds, the $8,000 setup fee becomes due immediately and covers the complete Month 1 engagement, including Sprint 1. Sprints 2 and 3, production of the remaining deliverables and the tech setup call proceed after payment.

The homepage is written and designed in Month 1. The full website and call funnel are built and published in Months 2–4 through Schedule B while the monthly service is active. A homepage design is not a promise of a complete live website in the first 30 days. Other excluded services require a separate written agreement.

2 Term and payments

a. Term: The sample engagement begins on the Effective Date. The paid engagement begins on the Enrollment Date. The three working Sprints and short tech setup call are completed within 30 days, subject to scheduling, Client inputs, approvals and the delay provisions of this Agreement. The Agreement continues during ongoing support until terminated.

b. Setup fee: $8,000 USD, paid in full at the end of Sprint 1 if Client elects to proceed. This covers all Month 1 work in Schedule A, including Sprint 1 and the tech setup call. No installment plan is included. No second setup payment is due if this fee has already been paid.

c. AUTOMATIC MONTHLY CONTINUATION: Paid enrollment automatically includes a $500 USD/month subscription. The first $500 charge occurs 30 days after the Enrollment Date. Charges recur monthly thereafter until canceled. No additional $500 fee is charged during Month 1. The monthly service begins in Month 2 and includes no calls. The full website build and the call and email feeds and Monday brief are introduced in Months 2–4 under Schedule B.

d. Taxes: Fees exclude applicable sales or value-added taxes, which Client must pay if required.

e. Payment authorization and cancellation: By affirmatively accepting these terms and enrolling, Client authorizes the $8,000 setup payment and recurring $500 monthly charges to the designated payment method. To cancel ongoing support, Client must email written notice to [email protected] from its email address on record, identifying the Client and stating that it wishes to cancel. No form, phone call or separate approval is required. Cancellation takes effect 30 calendar days after Provider receives that email, or on a later date requested by Client. Provider will confirm receipt and the effective cancellation date in writing; failure to send that confirmation does not extend a valid notice period.

Billing during notice: The $500 subscription and service continue during the 30-day notice period. Each scheduled monthly renewal occurring before the effective cancellation date is charged in full and is not prorated or refunded for unused days after cancellation. No renewal charge is due on or after the effective cancellation date. For example, if billing renews on the first of each month and notice is received on 12 October, cancellation takes effect on 11 November. The 1 November renewal remains payable in full; no December renewal is charged, and no partial November refund is due. Client may send notice earlier to avoid a renewal falling within the notice period.

Cancellation ends monthly website work, maintenance, call and email feeds, Monday briefs, competitor notes and Provider-managed hosting or deployment support on the effective cancellation date. It does not cancel Provider’s remaining paid Month 1 delivery obligations or the completion commitment in Schedule A. The file handover and Client’s responsibility for the replacement website and tools are governed by Section 10(d) and Schedule B.

f. No contractual refunds: If Client declines at the end of Sprint 1, no payment is due. Once Client elects to proceed and pays, the setup fee and monthly fees already charged are non-refundable. There is no contractual satisfaction or sales-results refund guarantee. The Day 30 completion commitment in Schedule A requires Provider to keep working on the Claude connection without an additional setup or completion fee; it is not a refund promise. This does not remove Provider’s delivery obligations or remedies and rights that applicable law does not permit the Parties to waive.

g. Reserved time and delays: Payments reserve Provider’s resources. Client inactivity or delays do not pause recurring billing or create a contractual refund entitlement. Delivery deadlines extend for Client-caused delays. Client may still cancel future subscription charges under Section 2(e).

h. Late payments: Payments more than five Business Days late may accrue a 1.5% monthly finance charge, not exceeding the maximum permitted by law.

3 Client obligations

a. Materials and access: Client shall provide requested Sprint materials, suitable account access and approvals within three Business Days. Website and call-funnel inputs, feedback and approvals are due within five Business Days under Schedule B, which controls for that work. Client retains ownership and control of its accounts and should use secure delegated access where available.

b. Review and revisions: Client must review Sprint drafts within three Business Days. Lack of response constitutes acceptance of ordinary Sprint deliverables, but never consent to marketing use of likeness, images, recordings or video clips. Website and call-funnel work instead follows Schedule B’s five-Business-Day review process; silence is not approval of that work or authorization to publish or switch DNS. Two rounds of revisions are included per major deliverable. Requests must be submitted within five Business Days of delivery and remain within the agreed strategy and scope; a new offer, audience, strategy or additional deliverable requires a written scope agreement.

c. Delays: Late Client inputs extend Provider’s timeline accordingly and do not pause billing. Provider may grant a grace period of up to ten days but is not obligated to do so.

d. Third-party tools: The agreed managed website and AI exec assistant hosting are included in the $500 monthly service. Client is responsible for its Claude subscription, domain registration and separately required calendar, email, transcription, integration or other third-party subscriptions, messaging credits, paid plugins and licensed assets not expressly included. Provider must disclose and obtain approval for any additional paid service before incurring it for Client. Provider is not liable for third-party failures or interruptions, subject to the obligations in this Agreement.

e. Payment issues: If a payment fails, Client has five Business Days from notice to cure. If uncured, Provider may suspend or terminate Services.

4 Deliverables

Deliverables are listed in Schedules A and B. Provider will deliver professional-quality strategy, positioning and communication assets consistent with industry standards. Provider does not guarantee specific business outcomes, revenue, leads, rankings, sales, AI recommendations or return on investment. The delivery commitment in Schedule A concerns the Claude connection, not business results.

Month 1 includes homepage copy and design, but not the complete live website build. The website and call funnel implementation in Schedule B include approved page layouts, Client-supplied or properly licensed stock images, supported calendar reminders, tracking installation and written video outlines. Advertising management, paid media, full CRM implementation, filming, video production and editing, standalone graphic design, daily content production, posting, outbound prospecting, bespoke strategy, custom software and new automations outside Schedule B are excluded unless separately agreed in writing.

Individual access to Mike is included in the three working Sprints and the short tech setup call in Schedule A. The $500 monthly service includes no calls or direct WhatsApp access to Mike. Strategy calls and work outside the agreed scope require a separate written scope and fee.

5 Intellectual property

a. Ownership: Client owns final approved custom Deliverables created specifically for Client once the fees applicable to those Deliverables have been paid. Canceling ongoing support does not remove ownership of paid-for Sprint deliverables.

b. Provider IP: Provider retains ownership of underlying systems, AI prompts, frameworks, templates and methods. Provider grants Client a perpetual, non-exclusive license to use embedded Provider IP in paid-for Deliverables within Client’s business, including use by its team and service providers for that purpose. Client may not separately sell, sublicense or transfer Provider IP without written consent.

c. Client warranty: Client warrants it owns or has rights to materials it provides and shall indemnify Provider from related third-party claims.

d. Provider warranty: Provider warrants that any stock media it supplies is properly licensed. Third-party software, platforms and assets remain subject to their own license terms.

e. Reservation of rights: All rights not expressly granted are reserved by Provider.

5A Marketing case studies and publicity

a. Limited permission: Client permits Provider to describe the non-confidential work performed for Client in portfolios, case studies and marketing using only Client’s first name and last initial. Provider may accurately describe what was done and use verified, non-confidential outcomes. This does not authorize disclosure of Client’s full surname, business name, logo, LinkedIn profile, identifiable website screenshots, confidential information or an attributed testimonial quotation without separate written consent.

b. Likeness and asset approval: Before using Client’s likeness, photograph, image, voice, Sprint recording or video clip in marketing, Provider must obtain Client’s affirmative written consent and approval of the specific image or final video/audio clip to be used. Approval of one asset does not authorize another asset or materially altered version. Silence or failure to respond is not consent.

c. Revocation: Client may revoke publicity permission with thirty days’ written notice. Revocation applies to future use only; Provider will stop new publication and distribution after that period.

d. Confidentiality: Provider shall not disclose Confidential Information in publicity materials without Client’s written consent. Any Sprint recording is for internal quality assurance and service delivery only unless separately approved under Section 5A(b).

6. Confidentiality and Mutual Non-Disclosure

a. Definition: "Confidential Information" means any non-public business, technical, or proprietary information disclosed by either Party, including plans, strategies, client lists, pricing, and intellectual property.

b. Mutual Obligation: Each Party shall hold the other's Confidential Information in strict confidence, not disclose it to third parties without written consent, and use it solely to perform this Agreement.

c. Exclusions: Information is not confidential if it was known before disclosure, becomes public without fault, is lawfully received from a third party, or is independently developed.

d. Compelled Disclosure: If required by law, the receiving Party shall promptly notify the disclosing Party and cooperate in protective actions.

e. Duration: Obligations survive for five years after termination.

7. Independent Contractor and Non-Solicitation

a. Status: Provider is an independent contractor. This Agreement does not create an employment, partnership, or joint venture relationship.

b. Non-Solicitation: During the Term and for twelve months thereafter, Client shall not directly or indirectly solicit, recruit, or hire Provider's employees, contractors, or subcontractors for services substantially similar to those provided under this Agreement without Provider's prior written consent.

8. Indemnification

a. General: Each Party shall indemnify and hold harmless the other Party and its officers, directors, employees, and agents from losses, damages, or expenses arising from that Party's negligence or willful misconduct.

b. Procedure: The indemnified Party shall promptly notify the indemnifying Party of any claim and permit the indemnifying Party to control the defense, with cooperation from the indemnified Party.

8A. Mutual IP Indemnification

Each Party shall defend and indemnify the other from third-party claims alleging that materials or content supplied by the indemnifying Party infringe upon any patent, copyright, trademark, or trade secret.

9. Limitation of Liability

a. Provider's total liability under this Agreement shall not exceed the total fees actually paid by Client.

b. Neither Party shall be liable for indirect, incidental, or consequential damages, including lost profits or third-party costs.

c. These limitations apply to all causes of action and survive termination.

9A. Mutual Representations and Warranties

a. Authority: Each Party represents and warrants that it has full authority to enter this Agreement.

b. Compliance: Each Party shall comply with applicable laws including those related to advertising, data protection, and intellectual property.

c. No Infringement: Each Party warrants that materials it provides do not infringe on the rights of third parties.

10 Termination

a. By Client: Client may decline at the end of Sprint 1 with no fee or ongoing obligation. Following paid enrollment, Client may discontinue participation in the Month 1 engagement without a contractual refund and may cancel ongoing support under Section 2(e). There is no minimum subscription term or obligation to pay for future months after effective cancellation.

b. By Provider: Provider may suspend or terminate Services if Client fails to pay within the five-day cure period or materially breaches this Agreement. Suspension does not relieve Client of amounts already due. Provider may end ongoing support on thirty days’ written notice; it will not charge for service months after its termination takes effect.

c. For cause: Either Party may terminate upon written notice if the other materially breaches and fails to cure within ten Business Days of notice, becomes insolvent or bankrupt, or engages in fraud or criminal activity related to this Agreement.

d. Effect and site handover: Unpaid amounts due through the effective termination date remain payable. Termination does not accelerate renewals scheduled on or after that date. By the effective cancellation date, Provider will email Client a ZIP attachment or a download link to a ZIP containing all completed, paid-for custom website and call-funnel HTML files, their accompanying CSS and JavaScript files, and associated image and other assets that Provider is entitled to transfer. If no website work has been completed, Provider will state that in writing; cancellation does not create an obligation to build missing pages. If the build is unfinished, the ZIP contains the completed work in its then-current state. Provider need not complete the remaining build after cancellation.

Client must promptly download the ZIP, verify that it opens and save its own backup. Client owns and controls the handover after delivery and is responsible, at its own expense, for selecting replacement hosting, rebuilding or deploying its new site, transferring its domain or DNS, reconnecting integrations and testing the result. Provider does not perform migration, rebuilding, installation, ongoing support or troubleshooting for the replacement site after cancellation. Such assistance is available only under a separately agreed written scope and fee. Provider has no obligation to store the ZIP or keep a download link available indefinitely after delivery; Client must not rely on Provider as its backup service.

The ZIP is a source-file handover, not a promise that every function will run simply by opening an HTML file. Calendars, forms, email, analytics, payments, databases and other external or server-based features may require new accounts, configuration or replacement implementation. Provider will include a brief handover note identifying known external dependencies and items not included in the ZIP. Third-party accounts, services, credentials, secrets and assets whose licenses prohibit transfer are not included. Provider also supplies the completed, paid-for expertise files, approved business content and documents in a transferable format. Client retains rights in its own accounts and data and is responsible for exporting its call and email data and arranging replacement connections before managed services end. Provider identifies known dependencies and how to revoke Provider access; Provider-managed feeds and briefs stop on the effective cancellation date. This handover does not include Provider’s underlying reusable software, hosted service infrastructure or third-party licenses. Client’s ownership and permitted-use rights in paid-for custom work continue under Section 5. Cancellation of ongoing support alone does not release Provider from delivery of the paid Month 1 work. Provisions intended by their nature to survive termination remain effective.

11. Force Majeure

Neither Party shall be liable for delay or failure to perform due to causes beyond reasonable control, including acts of God, government action, labor disputes, or internet outages. Deadlines shall be extended for the duration of the event and performance shall resume promptly afterward.

11A. Data Protection and Security

a. Each Party shall implement commercially reasonable safeguards to protect any personal data or Confidential Information received from the other Party.

b. Provider may use Client’s data solely to perform the Services and, for publicity, only as expressly permitted in Section 5A. Provider shall not sell Client data. Client authorizes use of the selected AI and other service platforms as reasonably necessary to perform the Services, subject to their terms and appropriate confidentiality safeguards.

For call and email feeds, the Parties agree in writing which sources and business information will be connected. Client provides lawful access, permissions and any notices or consents required for its calls, transcripts, contacts and email. Provider uses delegated, limited access where supported and does not request unrestricted access when narrower access will perform the agreed work. Client must not supply information it is prohibited from sharing. Draft replies, proposed file changes and website updates require Client review and approval before sending, application or publication; the service does not authorize autonomous communications or publication. Processing provides business context to the selected tools and does not promise training or fine-tuning their underlying AI model.

c. In the event of a data breach, the affected Party shall notify the other within seventy-two hours of discovery.

d. These obligations survive termination.

12. Dispute Resolution and No Chargebacks

a. Mediation and Arbitration: Before arbitration, the Parties shall attempt good-faith mediation for at least ten Business Days. Any unresolved dispute shall be resolved exclusively by binding arbitration administered by the American Arbitration Association in Miami-Dade County, Florida, under its Commercial Arbitration Rules.

b. Arbitrator Authority: The arbitrator shall have authority to award legal and equitable relief, including attorneys' fees and costs to the prevailing Party.

c. Confidentiality: Arbitration proceedings and award shall remain confidential except as required by law.

d. Payment disputes: Client shall not initiate a chargeback for a valid, authorized charge solely to avoid agreed payment obligations and shall first notify Provider of a disputed charge to permit good-faith resolution. Nothing waives non-waivable legal rights or the right to dispute an unauthorized charge.

13. Miscellaneous

a. Entire Agreement: This Agreement including Schedules A and B constitutes the entire understanding between the Parties and supersedes all prior agreements.

b. Amendment: Modifications must be in writing and signed by both Parties.

c. Assignment: Neither Party may assign this Agreement without the other's written consent.

d. Severability: If any provision is invalid, the remainder shall remain enforceable.

e. Notices: Official notices must be in writing and sent by email. Provider’s notice and cancellation address is [email protected]; Client’s address is the email on record.

f. Non-Disparagement: Each Party shall refrain from making any public statement that defames or disparages the other. Truthful statements required by law are excluded.

g. Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of Florida, without regard to conflict-of-law principles.

h. Survival: Intellectual property, publicity permissions subject to revocation, confidentiality for its stated duration, accrued payment obligations, indemnification, liability limits, data protection and dispute-resolution provisions survive termination as applicable. Service delivery and subscription billing do not continue merely because a provision survives.

i. Counterparts and Electronic Signatures: This Agreement may be executed in counterparts and electronically. Each counterpart is deemed an original.

Electronic acceptance

Provider: 308 Publishing Inc. | Brand: Mike L. Murphy | Authorized representative: Mike L. Murphy. Client accepts by entering its name, company and email and affirmatively checking the consent box. The PDF consent record supplies the acceptance timestamp and identifies The 30-Day Sales System, its $8,000 setup and recurring $500 monthly service. No drawn signature is collected.

Schedule A The 30-Day Sales System: Month 1

Month 1 includes three approximately one-hour working Sprints and one short tech setup call within 30 days of paid enrollment, subject to Client scheduling, inputs, approvals and the delay provisions of this Agreement. Provider performs the research, strategy, writing, homepage design and organizing between calls. The separate free 15-minute quick chat is not included in those four calls. Client preparation, reviews and supplying materials are additional to the calls.

Documents and the homepage design are delivered digitally in an agreed Google Drive folder or equivalent accessible format. The homepage is written and designed in Month 1. The full website and call funnel are built and published in Months 2–4 under Schedule B.

Sprint 1 Explain and sample

Approximately 60 minutes with Mike L. Murphy to assess Client’s business, ideal clients, offer, differentiators, proof, messaging and sales process. Provider performs a live positioning diagnostic and extracts the information needed for the system. Client chooses at the end whether to proceed and pay. If Client declines, no fee or ongoing obligation arises and Provider has no obligation to produce the remaining deliverables or connect the AI exec assistant.

Sprint 2 Sharpen and approve

Approximately 60 minutes to review the research and proposed positioning, offer, process, messaging and buying journey. Client and Provider refine and agree the direction before Provider finishes the materials.

Sprint 3 Receive

Approximately 60 minutes to review and receive the homepage design, finished copy, sales documents, Content Coach, content calendar and expertise files listed below. Provider answers questions and explains how to use the Month 1 materials.

Tech setup Short call

A separate short call after the materials review connects Client’s AI exec assistant to Client’s Claude and demonstrates how to use the approved files and request changes. The call is limited to connecting and explaining the delivered setup, not an additional working Sprint or open-ended strategy Sprint. Client provides a suitable Claude account, subscription, agreed access and approvals. Setup can be performed through screen sharing. No separate client dashboard or new client application is required.

Included documents and Claude connection

1. Positioning and offer: Core positioning and messaging, ideal client definition, differentiation and proof positioning, an internal offer one-pager, and a process/methodology one-pager where applicable.

2. Homepage: Full homepage copy, recommended page structure, messaging hierarchy, primary call-to-action language and one design direction/mockup for approval. The homepage design is delivered in Month 1. Implementation of the approved design into the full live website follows through Schedule B in Months 2–4.

3. LinkedIn: Personal profile headline, About section, Featured-section guidance and positioning recommendations. Client implements the profile changes using the delivered copy.

4. Sales: A sales-call document or equivalent conversation framework, qualification guidance, sales funnel document and call funnel map, booking-page and confirmation-page messaging where applicable, plus sales reply and follow-up templates.

5. AI exec assistant: Structured expertise files covering the business, ideal clients, positioning, offer, process, proof and voice; instructions; the connection to Client’s Claude at the tech setup call; and a practical usage guide. This supplies approved business context and does not train or fine-tune Claude’s underlying model. The call and email feeds and Monday brief are introduced in Months 2–4 under Schedule B, not Month 1.

6. Content: Content strategy and calendar covering core themes, topics and a recommended cadence, plus a Content Coach skill and instructions using the approved expertise, voice and audience information. This does not include a contracted quantity of finished posts, videos or carousel assets.

Day 30 connection commitment

Your Claude is connected by Day 30, or we keep working free until it is. Day 30 means 30 calendar days after paid enrollment, adjusted only for documented Client-caused delays under Section 3(c) and events under Section 11. Client must provide the required account, subscription, information, access and approval, and attend the tech setup call. Provider must promptly identify any missing prerequisite and communicate its effect on the schedule.

If Provider has not completed the agreed Claude connection by that deadline despite timely Client cooperation, Provider continues the work needed to complete that connection without any additional setup, completion or extension fee. The commitment is to complete the agreed connection, not to deliver a full live website, feeds, Monday brief or a particular business result in Month 1. It does not waive the agreed $8,000 setup fee, change the $500 subscription start date or create a contractual cash-refund promise. Client may cancel the monthly service under Section 2(e); cancellation alone does not remove this paid completion obligation.

Delivery and revision conditions

Two rounds of in-scope revisions per major deliverable are included under Section 3(b). Homepage design and the core documents are delivered at Sprint 3. The tech setup call then connects the AI exec assistant to Client’s Claude within Month 1. Client inputs and approvals are required for completion; documented Client-caused delays extend the schedule.

Client receives standard commercial usage rights for its business operations subject to Section 5. Changes in scope require a written addendum signed by both Parties. Recordings, if made, are governed by Section 5A and are not automatically licensed for marketing.

Schedule B Monthly continuation service and website

The ongoing service is automatically included with paid enrollment. It costs $500 USD/month beginning 30 days after the Enrollment Date, continues month to month and may be canceled with 30 calendar days’ written notice under Section 2(e). Services require current payment and timely Client cooperation. There are no included monthly calls or direct WhatsApp access to Mike. Strategy calls and new builds outside the agreed scope are quoted separately.

Change requests and approval

Client requests routine website, content and AI-file changes through a simple change-request form supplied by Provider. Provider reviews and processes the request, presents the proposed change, and applies or publishes it only after Client approval. Client may use its Claude to prepare a request. Official cancellation notices continue to use [email protected]; the change-request form is not required to cancel.

Included routine changes cover existing agreed pages and business information, such as editing words, replacing a photograph, adding supplied proof or a testimonial, updating a price, refining existing expertise files and maintaining the Content Coach. New offers or strategy, additional pages beyond the agreed scope, major redesigns, custom software and new automations require a separately agreed written scope and fee. There is no two-hour monthly maintenance allowance or promise of unlimited development. No calls are needed to submit or approve a routine request.

Website and call funnel build: Months 2–4

Provider builds one business website and its call funnel from the approved Month 1 homepage design, messaging, copy and Client-supplied materials. Work is normally scheduled for Months 2–4. The build is included in the $500 monthly service while subscribed, with no separate initial build fee.

The total scope is up to ten distinct pages across the website and call funnel combined. The three call-funnel pages count toward that limit. Before construction, the Parties agree the page list, platform and required Client materials in writing. Additional pages, a second site or a materially different offer, audience or brand require a separately approved written scope.

Website deliverables

1. Homepage: Implement the approved Month 1 homepage design and copy; recommend homepage SEO keywords, page title and meta description; and place Client-supplied or properly licensed stock images.

2. Remaining approved website pages: Adapt the Month 1 materials and Client-supplied content into copy and layouts for the agreed pages within the ten-page total. Include standard navigation, responsive desktop/mobile layouts and basic contact links or forms supported by the selected platform.

3. Newsletter or lead magnet: Integrate one Client-supplied newsletter/lead-magnet form or embed where applicable and supported by the selected platform. Client supplies the service account, lead magnet and required access. Full CRM implementation, custom automation and lead-magnet production are excluded unless separately agreed.

4. Images and proof: Place Client-supplied logos, photos and properly licensed stock images as needed. Client must own or license supplied materials and obtain permission for testimonials, names and images used on its site. Client supplies organized proof and case-study facts; Provider adapts their presentation but does not investigate or substantiate unsupported results.

Call funnel deliverables

1. Landing page: Adapt the funnel messaging into page copy and design; implement the approved page, video embed area and booking call to action; and provide a written two-to-three-minute video script or beat outline. Client supplies finished video and its hosting link. Video filming, avatar creation, AI-video generation, voiceover production and editing are excluded.

2. Calendar booking page: Recommend a suitable calendar setup, adapt the booking-page copy, build the page, and embed or link one Client-owned calendar service. Configure one consultation event type using Client-approved availability, duration and qualification questions.

3. Booking reminders: Write and configure the booking confirmation, an email and SMS reminder 24 hours before the call, an email one hour before the call, and an SMS five minutes before the call, where supported by the selected calendar/reminder service. Client approves copy and provides subscriptions, sender setup, permissions and messaging credits. Unsupported channels or timings require Client-approved supported alternatives; custom automation or CRM implementation requires separate scope.

4. Confirmation page: Adapt the confirmation copy, build the page, include instructions or a simple page graphic explaining how to confirm the calendar invitation, provide written video beats and an embed area for Client-supplied video, and incorporate up to seven Client-supplied testimonial, case-study or FAQ items in total. Client supplies concise, organized facts.

5. Tracking: Install Client-supplied analytics or advertising tags where requested and technically supported, using the agreed tag-management and consent setup. Configure basic page-view tracking and an available booking or confirmation event where supported. Client supplies account IDs/codes and access and approves privacy/consent settings. Ad management, advanced attribution, server-side tracking and custom reporting tools are excluded.

AI exec assistant, feeds and briefs: Months 2–4 onward

During Months 2–4, Provider connects the agreed supported sales-call transcript and business-email sources to the AI exec assistant, with Client’s permissions and approval. The Parties confirm the sources and access method in writing. Provider is not engaged to record every call, import every historical email or build unsupported integrations. Required third-party subscriptions and usage charges are separate unless expressly included.

Once the agreed feeds are active, Provider supplies a Monday brief identifying suggested follow-ups, draft replies, new objections and suggested updates drawn from the available approved business information. Client reviews facts, recipients and proposed wording before sending any reply. The service does not send email, change approved expertise files or publish website changes without Client approval. Missing source data, revoked access or unavailable third-party services may limit a brief; Provider must identify an interruption and the action needed to restore the supported connection.

The monthly service also includes a concise monthly competitor note based on the agreed competitive context, maintenance of the supported assistant and feeds, and Client-requested updates to the existing expertise files. Ongoing content production, new campaigns and bespoke strategy engagements are outside scope.

Hosting, approval and DNS assistance

The $500 monthly service includes agreed managed hosting for the website, call funnel and AI exec assistant files. Client maintains its Claude subscription, domain and agreed Client-owned service accounts. Additional paid third-party services or usage beyond the agreed hosting setup are separate and require prior Client approval. Provider does not require a separate client dashboard or new client login.

Provider configures the agreed deployment setup, deploys the approved website and funnel, helps connect Client’s custom domain, and assists with the relevant DNS records only after explicit written approval of the site. Provider checks the approved pages after DNS propagation. Existing email and unrelated DNS records are preserved unless Client explicitly approves a necessary change.

Client retains domain and account ownership and supplies access or makes instructed changes. Provider uses secure delegated access or screen sharing where available. Provider does not guarantee DNS propagation times, third-party uptime or uninterrupted migration.

Website feedback, revisions and delays

Client supplies requested website/funnel inputs and consolidated feedback or approval within five Business Days of a request or draft delivery. Two in-scope revision rounds per major build deliverable cover copy and page design. Ongoing routine change requests are handled through the form; they do not create an entitlement to new concepts, changed core strategy, extra pages or functionality outside the agreed scope.

Silence is not approval to publish or change DNS. If feedback, materials, access or approval are late, dependent milestones move to the next reasonable production slot. Provider communicates the revised schedule. The target is completion by the end of Month 4; Client-caused delays may push completion later. Provider continues the originally agreed in-scope build while the subscription remains active.

No separate delay, restart or additional build fee is charged solely because Client delays the project. The normal $500 subscription continues until canceled. A delayed completion may therefore involve more months of subscription payments. Delays do not expand the agreed page limit or build revision allowance.

On cancellation, Section 10(d) governs the ZIP and expertise-file handover. Unfinished work is supplied in its then-current state. The remaining monthly website build and managed services are not owed after effective cancellation, but paid Month 1 obligations remain.

Agreement version

Version 4.2 | Last updated 12 November 2026