Coca-Cola: Share the Magic Commercial
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
I directed this spec spot for Coca-Cola. It was a lot of fun to work within the confines of an established brand and bring a painting to life. We shot the girl on a green screen stage and had to make sure the painting on the wall was the exact dimensions of the frame we built in real life that she would be sitting in. After that I had my team of FX artists run a number of treatments on her to simulate a painted look. We even created CG hair so that she felt like a 1940's illustration brought to life!